Human-Empowered
Clinical Intelligence
The single source of truth for brand messaging, voice, audience strategy, visual identity, and campaign content. Built for the Scribe-X team and Claude AI assistants.
Voice & Writing Rules
Brand pillars, tone guidelines, and hard writing rules.
Audience Segments
KDM profiles for CEO/CFO, CIO/COO, CMO, physicians, and FQHC.
Core Messaging
Primary differentiators, proof points, and positioning statement.
Active Campaigns
Pajama Time, CIP Upgrade, KDM Emails, and HITL Thought Leadership.
index.html and claude-context.txt in the GitHub repo, or ask Claude to update the Brand Brain directly.About Scribe-X
Company overview, mission, and values
Scribe-X provides medical scribe services to healthcare organizations. Founded in 2013, their model combines real human scribes with AI-assisted tools — giving physicians accurate, real-time clinical documentation without the burnout that comes from doing it themselves.
Mission: To equip providers and clinics with scalable scribe solutions that enhance patient care.
Core Values
- Integrity and Compassion — We treat every patient encounter like it matters, because it does.
- Excellence and Accountability — We do hard things well, and we do them together.
- Growth Through Learning — We invest in our people, because great care starts with a great team.
- Positive Energy, Always — We bring optimism to our work, because attitude is contagious.
Company Details
- HQ: 931 SW King Ave, Portland, OR 97205
- Phone: 503.914.5857 | General email: information@scribe-x.com
- IT Support: (971)317-8203 | General Support: (303)459-2651
- LinkedIn: linkedin.com/company/scribe-x-llc
Team & Contacts
Leadership, key contacts, and how to reach them
Leadership Team
Warren Johnson, MN, RN
Former ICU nurse and regional nursing director at Providence Health. Also founded ShiftWise.
LinkedIn ProfileJason Hess
Oversees business strategy and organizational growth. Previously scaled OneCreditSource.com and served as CEO of a senior living company.
LinkedIn ProfileErnie Albers
Built ScribeBridge and the Scribe-X mobile app. Leads all technology development including Human+AI solutions.
LinkedIn ProfileEthan Palioca
Leads product strategy. Started as a medical scribe and trainer, later led national sales.
LinkedIn ProfileHannah Do
Oversees operations and provider onboarding. Has trained thousands of medical scribes.
LinkedIn ProfileJustin Adams
Oversees brand strategy, messaging, and content. 22+ years in creative direction and digital marketing.
LinkedIn ProfileRocki Winkler
Leads relationship growth and client expansion. Background as scribe, trainer, and operations manager.
LinkedIn ProfileErin Kuns
Manages financial operations including budgeting, forecasting, and reporting.
LinkedIn ProfileOliver Reese
Leads demand generation including SEO, paid media, email, HubSpot, web, and LinkedIn. Brand Brain owner.
marketing@scribe-x.comTori Davis
Leads the CIP customer upgrade experience. Started at Scribe-X as a medical scribe. Mon-Fri 8am-5pm PT.
victoria@scribe-x.com | Book a MeetingPosition Statement
Human-Empowered Clinical Intelligence — our core argument
Key Data Points
- 81% of physicians now use AI professionally (AMA 2026 survey)
- 70% see AI as a tool to automate tasks that contribute to burnout (AMA 2026)
- 45.2% of physicians still report at least one symptom of burnout (latest national data)
- JAMA articles from April 2026 suggest minimal improvements in documentation time from ambient tools vs. control groups
Proven Outcomes
Voice & Tone
How Scribe-X sounds — and the rules that keep it consistent
Professional & Authoritative
Speak like an expert in both healthcare and operational efficiency. No fluff, no hype, no buzzwords.
Minimalist & Clean
Less is more. Tight sentences. No filler. Say what needs to be said and stop.
Inspirational & Motivating
Remind physicians and leaders why they got into medicine. Tie documentation efficiency back to patient outcomes.
Tone in One Sentence
Confident without being arrogant. Empathetic without being soft. Strategic without being cold.
Hard Writing Rules
- No em dashes anywhere, ever. Replace with a comma, colon, or restructured sentence.
- No short staccato sentence sequences. Merge fragments into fuller sentences.
- No tidy three-part lists in prose. Real writing prioritizes unevenly.
- No constructed rhythm or anaphora. Avoid sentences that sound like TED talk copy.
- No motivational kicker endings. If the last line sounds like a poster, rewrite it.
- Short paragraphs: 2-3 sentences max for web and email.
- Lead with outcomes, not features.
Banned Phrases
Words and patterns that are off-brand — never use these
Hard Banned
- "One-size-fits-all"
- "Out of the box"
- Em dashes ( — ) anywhere in copy
AI Tells to Remove
| Never Write | Use Instead |
|---|---|
| "delve into" | "get into," "look at," "dig into" |
| "it's worth noting" | Just say the thing |
| "leverage" (verb) | "use," "apply," "rely on" |
| "seamlessly" | Cut it |
| "robust" | Be specific |
| "holistic" | Be specific |
| "at the end of the day" | Cut it |
| "let's unpack" | Cut it |
| "it's no secret that" | Cut it |
| "in conclusion" | Cut it |
Visual Identity
Logo, colors, typography, and photography guidelines
Logo Usage
- On white or light backgrounds: always full color (preferred)
- On solid color or dark backgrounds: always 100% white reversed
- Overlaying photo imagery: always 100% white reversed
Primary Colors
Accent & Neutral Colors
Typography
- Brand font: Ubuntu (Light, Regular, Medium, Bold) — humanist typeface by Dalton Maag
- Body copy (print): Ubuntu Light, 10pt, 0% kerning | Headlines: Ubuntu Medium, 24pt
Audience Segments
Who we're talking to — and exactly how to talk to them
KDM 1: CEO / CFO
Focus on physician turnover cost ($250K–$500K per replacement), margin impact, and documentation as a hidden P&L problem.
Key hooks: Revenue cycle · Vacancy cost · 45% decrease in days to close · 10% coding improvement
Avoid: Emotionally heavy burnout language. Lead with business outcomes.
KDM 2: CIO / COO
Focus on workflow efficiency, EHR integration, scalability, and compliance risk reduction.
Key hooks: EHR compatibility · Implementation simplicity · Adaptive AI · Compliance accuracy
KDM 3: CMO
Focus on physician experience, burnout prevention, documentation accuracy, and clinical quality.
Key hooks: Pajama time · Late-night charting · 30-point satisfaction increase · 24% HCC improvement
Physicians & Doctors
Focus on getting home on time, more time with patients, and reducing the emotional weight of documentation.
Avoid: Technical operational or financial language.
FQHC Segment
Acknowledge the mission-driven nature of FQHCs. Speak to workforce sustainability and documentation burden in high-volume community care environments.
Core Messaging
Differentiators, proof points, and the angles that win
Primary Differentiators
- Human scribes, not just AI — Real humans in the loop. Core differentiator in a market flooding with pure-AI solutions.
- AI-assisted efficiency — Adaptive AI that learns each provider's preferences. Humans make it smarter, not just automated.
- Reduced physician burnout — Documentation is the #1 driver. Ambient listening alone hasn't solved it (JAMA April 2026).
- More time with patients — 1.9 more patients per day on average. Up to 11 in some settings.
- Accuracy & compliance — 24% HCC improvement. 10% increase in level of service coding.
- Revenue cycle impact — 45% decrease in days to close.
- Provider retention — 30 percentage point increase in provider satisfaction.
Positioning Statement
Products & Solutions
What we offer and how to talk about it
Scribe-X Live
Real-Time RemoteReal-time remote scribe solution. Human scribes support providers in real time.
Scribe-X Echo (Human + AI)
Human + AIHuman-guided, AI-powered scribe solution. AI speed meets human accuracy in every note.
Clinical Intelligence Platform (CIP)
Current PlatformScribe-X's core platform. Deploys before, during, and after the visit using adaptive AI and skilled superusers.
Five upgrade pillars: Customer Shaped / Stronger Experience / Adaptive Support / Modern Technology / Intelligent Capabilities
Key message: No change to contract terms, pricing, or service level. The upgrade involves a formal addendum updating platform language only.
ScribeBridge
Legacy PlatformCustomers currently on ScribeBridge are being transitioned to the CIP. All messaging should be warm, forward-looking, and customer-centric.
Active Campaigns
Current go-to-market efforts and messaging guidance
Pajama Time
ActiveBrand campaign built around late-night provider charting. Physicians doing documentation at home in their pajamas after clinic hours.
CIP Upgrade
ActiveCustomer-facing campaign transitioning ScribeBridge users to the CIP.
Key message: "We heard what matters most: dependable support, clearer visibility, and workflows that fit how providers work."
KDM Email Sequences
OngoingMulti-track B2B email campaign targeting CEO/CFO, CIO/COO, CMO segments plus a broad blast list. Managed in HubSpot.
HITL Thought Leadership
OngoingHuman-in-the-Loop position statement campaign. Ambient listening has not solved provider burnout. Backed by AMA 2026 and JAMA April 2026 data.
Copy Bank
Ready-to-use headlines, CTAs, and testimonials — click to copy
Approved Headlines
Approved CTAs
Approved Testimonials
"With Scribe-X Remote Medical Scribe service, I can engage my patients with my eyes consistently. I can read their face and they can see mine."— John Powell, MD, Evergreen Family Medicine (click to copy)
"Before I worked with a medical scribe service, there was a weight I'd carry on my back every night. Now, I don't have that weight on my shoulders. My headspace is at home, and I'm not stressed."— Dr. Greg Parker, MD, One Community Health (click to copy)
"Seeing patients and documenting was becoming very exhausting. But with a scribe and 11 patients, it's very manageable."— Dr. Danielle Desrochers, Kaiser (click to copy)
Key URLs
All important Scribe-X links in one place
Website
- Homepagescribe-x.com
- About Usscribe-x.com/about-us/
- Why Scribe-Xscribe-x.com/why-scribe-x/
- Solutionsscribe-x.com/solutions/
- Scribe-X Livescribe-x.com/solutions/real-time-remote-scribe/
- Scribe-X Echo (Human+AI)scribe-x.com/solutions/hybrid-ai-scribes/
- Resourcesscribe-x.com/resources/
- Book a Demoscribe-x.com/book-a-meeting/
- Contactscribe-x.com/contact-us/
- Careersscribe-x.com/careers/
- Eventsscribe-x.com/events/
Campaigns
- CIP Upgrade Hubscribe-x.com/clinical-intelligence-platform-upgrade/
- Book with Tori (CIP)meetings.hubspot.com/victoria12
Brand Brain
- Wiki (Human)brand-brain.pages.dev
- Context File (Claude)brand-brain.pages.dev/claude-context.txt
- GitHub Repogithub.com/scribe-x-llc/brand-brain