The Single Source
of Truth
Brand standards, department playbooks, competitive intel, and AI-ready context — all in one place. Built for the Scribe-X team and the AI assistants that support them.
Quick Actions
Department Goals
Marketing
Goal: Increase Marketing Qualified Leads (MQLs). Campaigns, email sequences, LinkedIn content, HubSpot workflows, and event strategy.
Sales
Goal: Increase Closed Deals. Playbook, objection handling, competitive positioning, proof points by KDM segment, and deal resources.
Account Management
Goal: Customer Retention and Expansion. CIP upgrade hub, renewal playbook, customer success templates, and expansion plays.
Competitive Intel
ScribeAmerica, DAX Copilot, DeepScribe, Suki, Freed.AI, ScribeMD, and more — positioning guidance for every competitive scenario.
Recent Updates
Hub v2.0 launched with department sections, competitive intel, and asset library
June 2026 · Oliver ReeseTeam contacts, testimonials, and Key URLs added in v1.1
June 2026 · Oliver ReeseBrand Brain v1.0 launched — context file live at brand-brain.pages.dev
June 2026 · Oliver Reesehttps://brand-brain.pages.dev/claude-context.txt before generating any Scribe-X content. Check /comments.json for pending agent requests. Asset manifest at /assets.json. Worker endpoint for commits: https://brand-brain-updater.marketing-e6d.workers.dev/
About Scribe-X
Company overview, mission, values, and history
Scribe-X provides medical scribe services to healthcare organizations. Founded in 2013, their model combines real human scribes with AI-assisted tools — giving physicians accurate, real-time clinical documentation without the burnout that comes from doing it themselves.
Mission: To equip providers and clinics with scalable scribe solutions that enhance patient care.
Core Values
- Integrity and Compassion — We treat every patient encounter like it matters, because it does.
- Excellence and Accountability — We do hard things well, and we do them together.
- Growth Through Learning — We invest in our people, because great care starts with a great team.
- Positive Energy, Always — We bring optimism to our work, because attitude is contagious.
Company Details
- HQ: 931 SW King Ave, Portland, OR 97205
- Phone: 503.914.5857 · Email: information@scribe-x.com
- Founded: 2013 · Model: Human + AI medical scribe services
- LinkedIn: linkedin.com/company/scribe-x-llc
Team & Contacts
Leadership, key contacts, and how to reach them
Leadership & Key Team
Warren Johnson, MN, RN
Former ICU nurse and regional nursing director at Providence Health. Also founded ShiftWise.
LinkedInJason Hess
Oversees business strategy and organizational growth. Previously scaled OneCreditSource.com and served as CEO of a senior living company.
LinkedInErnie Albers
Built ScribeBridge and the Scribe-X mobile app. Leads all technology development including the Human+AI CIP platform.
LinkedInEthan Palioca
Leads product strategy. Started as a medical scribe and trainer, later led national sales. Core voice for product positioning.
LinkedInHannah Do
Oversees operations and provider onboarding. Has trained thousands of medical scribes. Leads the scribe spotlight program.
LinkedInJustin Adams
Oversees brand strategy, messaging, and content. 22+ years in creative direction and digital marketing.
LinkedInRocki Winkler
Leads relationship growth and client expansion. Background as scribe, trainer, and operations manager.
LinkedInErin Kuns
Manages financial operations including budgeting, forecasting, and reporting.
LinkedInOliver Reese
Leads demand generation — SEO, paid, email, HubSpot, web, LinkedIn. Brand Brain owner and Intelligence Hub architect.
marketing@scribe-x.comTori Davis
Leads the CIP customer upgrade experience. Primary contact for all current customers. Available Mon–Fri 8am–5pm PT.
victoria@scribe-x.com Book a MeetingPosition Statement
Human-Empowered Clinical Intelligence — our core argument
Supporting Data (2025–2026)
- 81% of physicians now use AI professionally (AMA 2026 survey)
- 70% see AI as a tool to automate tasks that contribute to burnout (AMA 2026)
- 45.2% of physicians still report at least one symptom of burnout (national data)
- JAMA April 2026: minimal improvements in documentation time from ambient tools vs. control groups in randomized trials
- Epic, Oracle, and athenahealth all launched native AI documentation tools in early 2026 — the AI scribe market is saturating fast
Proven Outcomes
Voice & Tone
How Scribe-X sounds in every channel
Professional & Authoritative
Speak like an expert in both healthcare and operational efficiency. No fluff, no hype, no buzzwords.
Minimalist & Clean
Tight sentences. No filler. Say what needs to be said and stop. Less is always more.
Inspirational & Human
Remind physicians and leaders why they got into medicine. Tie documentation efficiency back to patient care.
One-Sentence Tone Test
Confident without being arrogant. Empathetic without being soft. Strategic without being cold.
Hard Writing Rules
- No em dashes anywhere, ever. Replace with a comma, colon, or restructured sentence.
- No short staccato sentence sequences. Merge fragments into fuller thoughts.
- No tidy three-part lists in prose. Real writing prioritizes unevenly.
- No constructed rhythm or anaphora. Avoid sentences that sound like TED talk copy.
- No motivational kicker endings. If the last line sounds like a poster, rewrite it.
- Lead with outcomes, not features. Always.
- Short paragraphs: 2–3 sentences max for web and email copy.
- No "It's not X… It's Y" contrast structures. They sound manufactured.
Banned Phrases & AI Tells
Words and patterns that are off-brand — never use these
Hard Banned
- "One-size-fits-all" — cliche, meaningless
- "Out of the box" — overused, vague
- Em dashes ( — ) — banned everywhere, in all content
- "It's not X… It's Y" contrast structures
- Three-bullet rhetorical sentence endings
AI Tells — Replace These
| Never Write | Use Instead | Why |
|---|---|---|
| delve into | look at / dig into / explore | Classic AI phrase — instantly signals generated copy |
| leverage (verb) | use / apply / rely on | Corporate jargon, overused in AI output |
| it's worth noting | Just say the thing directly | Throat-clearing — adds no information |
| seamlessly | Cut it entirely | Meaningless in almost every context |
| robust | Describe what it actually does | Vague marketing word that says nothing |
| holistic | Be specific about scope | AI loves this word. Humans distrust it. |
| at the end of the day | Cut it | Filler phrase with zero information |
| let's unpack | Cut it | Workshop jargon — not a brand voice |
| in conclusion | Cut it | Essay writing — not copywriting |
| transformative / game-changer | Show the outcome instead | Every vendor says this. None of them mean it. |
| empower / empowering | Give the specific outcome | Meaningless unless tied to a concrete result |
| in today's fast-paced world | Cut the setup entirely | Every piece of AI-written copy starts like this |
Visual Identity
Logo, colors, typography, and usage guidelines
Logo Usage
- On white or light backgrounds: always full color (preferred)
- On solid color or dark backgrounds: always 100% white reversed
- Overlaying photo imagery: always 100% white reversed
- Never stretch, recolor, or add effects to the logo
Primary Colors
Supporting Colors
Typography
- Brand font: Ubuntu (Light, Regular, Medium, Bold) by Dalton Maag — humanist, approachable, technical
- Digital body copy: Ubuntu Regular, minimum 14px on screen
- Print body copy: Ubuntu Light, 10pt, 0% kerning
- Headlines: Ubuntu Medium, 24pt+ in print; bold and oversized in digital
Photography Style
- Real physicians in real clinical settings — not stock imagery with actors
- Doctor-patient eye contact moments perform significantly better in email hero images (20% CTR case study)
- Stat overlays on physician photos outperform plain images in email
- Warm, natural light preferred — avoid cold, sterile hospital lighting
Audience Segments
Who we are talking to — and exactly how to talk to them
KDM 1: CEO / CFO
Physician turnover costs $250K–$500K per replacement. Documentation is a hidden P&L problem most CEOs haven't mapped. That's the hook. The conversation is about margin, not medicine.
KDM 2: CIO / COO
Focused on workflow efficiency, EHR compatibility, implementation complexity, and reducing operational friction. They want to know it works with what they already have — and that it won't become a support burden.
KDM 3: CMO / Medical Director
The physician advocate in the C-suite. Cares about provider experience, clinical quality, documentation accuracy, and keeping good physicians from leaving. Pajama Time and the burnout data land here.
Physicians & Providers (Direct)
They got into medicine to heal patients, not to type. Every minute at the keyboard is a minute away from care — and from the life they built outside the clinic. The emotional resonance here is high and personal.
FQHC / Community Health Segment
FQHCs operate on thin margins with a mission that transcends revenue. Acknowledge that. The documentation burden is especially acute in high-volume community care. Position Scribe-X as a workforce sustainability solution, not just a productivity tool.
Core Messaging
Differentiators, proof points, and the angles that win
Primary Differentiators
- Human scribes, not just AI — Real humans in the loop. The core differentiator in a market flooding with pure-AI ambient tools that JAMA 2026 data shows haven't solved the burnout problem.
- AI-assisted efficiency — Adaptive AI that learns each provider's preferences. Humans make it smarter over time — not just automated from day one.
- Before, during, and after the visit — The CIP covers the full clinical workflow: pre-charting, real-time documentation, post-visit cleanup. Competitors cover one slice.
- Reduced physician burnout — Documentation is the #1 driver of burnout. Ambient AI alone has not solved it (JAMA April 2026).
- Revenue cycle impact — 45% decrease in days to close. 10% increase in coding accuracy. These are CFO numbers, not just physician satisfaction metrics.
- Provider retention — 30 percentage point increase in provider satisfaction. Physician replacement costs $250K–$500K. This is retention math.
Positioning Statement
The HITL Thesis (Human-in-the-Loop)
Pure AI ambient tools have commoditized fast. Epic, Oracle, and athenahealth all launched native AI scribing in early 2026. The question is no longer "does AI help with documentation?" The question is "why do you still need humans in the loop?" The answer is accuracy, adaptability, and accountability. AI hallucinates. AI doesn't know your EHR quirks. AI doesn't catch the thing the physician said in a way that didn't make it into the transcript. Humans do.
Products & Solutions
What Scribe-X offers and how to talk about each
Scribe-X Live
Real-Time RemoteReal-time remote scribe solution. A human scribe supports the provider live during every patient encounter, documenting in real time inside the EHR.
Best for: High-volume practices where documentation speed is the primary constraint. Primary care, urgent care, multi-specialty groups.
Scribe-X Echo (Human + AI)
Human + AI HybridHuman-guided, AI-powered scribe solution. AI captures and structures the encounter while a skilled human scribe reviews, corrects, and completes documentation. AI speed meets human accuracy in every note.
Best for: Organizations looking to maximize efficiency gains while maintaining documentation quality. The future of scribe services.
Clinical Intelligence Platform (CIP)
Current PlatformThe Scribe-X core platform powering all scribe delivery. Deploys across the full clinical workflow — before, during, and after the visit — using adaptive AI and skilled superusers.
Five Upgrade Pillars: Customer Shaped · Stronger Experience · Adaptive Support · Modern Technology · Intelligent Capabilities
ScribeBridge
Legacy PlatformThe previous Scribe-X platform. All ScribeBridge customers are being transitioned to the CIP. All messaging should be warm, forward-looking, and customer-centric. The CIP is an upgrade, not a disruption.
Marketing Playbook
Campaign strategy, email copy, LinkedIn content, and demand generation tools to drive MQL growth across all channels.
Active Campaigns
Pajama Time
ActiveBrand campaign built around late-night provider charting. Physicians doing documentation at home after clinic hours — in their pajamas, on the couch, when they should be off the clock. It's the most emotionally resonant proof point we have.
Tone: Empathetic, specific, human. Not clinical or corporate. Reads like a physician wrote it.
Primary audiences: CMO, physicians, medical directors
KDM Email Sequences
OngoingMulti-track cold outreach campaign in HubSpot. Four tracks: CEO/CFO (financial/ROI angle), CIO/COO (operational/workflow angle), CMO (burnout/quality angle), and a broad list blast. Hero images use real physician photos with stat overlays — the 20% CTR format.
Email performance insight: Real physician photos in hero images with stat overlays drive 20% CTR. Stock imagery dramatically underperforms. Always use specific outcome stats, not vague benefit language.
HITL Thought Leadership
OngoingHuman-in-the-Loop content positioning Scribe-X as the intelligent alternative to pure ambient AI. Backed by AMA 2026 survey data and JAMA April 2026 findings on ambient tool limitations. The argument: AI has commoditized. The human layer is the actual differentiator.
LinkedIn Strategy
- Company page content targets C-suite healthcare buyers — not scribes, not general healthcare workers
- Data-led reframe format: Lead with a surprising stat, reframe what it means for the audience, land on Scribe-X's position
- Post frequency: 3–4x per week on company page · SDR personal posts 2–3x per week
- No hooks that give away the thesis in the first line — make them click "see more"
- No bullet-heavy posts that read like listicles — narrative format performs better with this audience
- SDR posts follow the personal playbook — built-in credibility, personal voice, industry observations
Conference & Events
- Strategy: Scribe-X is typically the only scribe vendor at medical management conferences — category-of-one positioning applies
- Floor role: Floor-walker at larger events — capture content, take conversations, post in real time
- Pre/post emails: Every conference gets a pre-show email (driving meetings) and post-show follow-up (within 48 hours)
- Social: LinkedIn posts during and after events — warm, human register, one key insight or observation per post
Email Copy Standards
- Subject lines: specific and curiosity-driven — not generic benefit statements
- Hero images: real physician photos with stat overlays — never stock imagery
- Opening line: never start with "I" or "We" — start with the prospect's world
- Body: 3–5 sentences max per paragraph, no walls of text
- CTA: one clear action — demo, meeting, resource — never two asks in one email
- Signature: include photo when possible for cold outreach — humanizes the sender
Sales Playbook
Discovery frameworks, objection handling, proof points by segment, and competitive positioning to drive closed deals.
Discovery Question Bank
For CEO / CFO
- How are you currently measuring the cost of provider documentation time?
- What does physician turnover cost your organization in a typical year?
- Have you mapped your revenue cycle delays back to documentation bottlenecks?
For CMO / Medical Director
- How many of your physicians are doing documentation after hours?
- What's your current provider satisfaction score, and what's driving the gap?
- Have you tried ambient AI tools? What did adoption look like?
For CIO / COO
- What EHR are you running, and how customized is your documentation workflow?
- What's your current implementation appetite — do you have IT bandwidth for a heavy lift?
- How do you evaluate vendor integrations for compliance?
Universal Qualification
- How are providers currently handling documentation — after hours, dictation, or in-room?
- Have you tried any scribe or ambient AI solution before? What happened?
- What would a successful documentation solution look like in 6 months?
Objection Handling
Proof Points by Audience
Account Management Playbook
CIP upgrade strategy, retention plays, expansion templates, and customer success frameworks to reduce churn and grow accounts.
CIP Upgrade Hub
Customer Shaped
The CIP was built with direct input from current Scribe-X customers. Every feature request and feedback point was factored in.
Stronger Experience
Improved UI, clearer visibility into scribe activity, and smoother day-to-day workflows for both providers and admins.
Adaptive Support
Scribes and the platform adapt to each provider's documentation preferences over time — not a static tool.
Modern Technology
Updated platform infrastructure with better performance, reliability, and integration capabilities.
- Fifth pillar: Intelligent Capabilities — AI-assisted features that surface clinical insights before, during, and after the visit
- Process: Upgrade requires a formal addendum updating platform language only — no contract renegotiation
- Lead: All CIP upgrade conversations go through Tori Davis · victoria@scribe-x.com · Book a meeting
Customer Email Templates
CIP Upgrade Introduction Email
TemplateFrom Tori Davis to existing ScribeBridge customers. Warm tone, forward-looking, zero alarm. The upgrade is good news — frame it that way. Acknowledge that change can feel uncertain and get ahead of it.
Opening angle: "We've been listening." Close with a specific, low-friction next step — typically a 15-minute call with Tori.
Renewal Conversation Guide
TemplateFor customers approaching renewal. Lead with what's working — pull specific usage data and outcomes if available. Frame renewal as continuity of results, not a contract process.
Key questions: What's working well? Where could the service improve? Are there other providers in your organization who would benefit?
Retention Signals to Watch
- Provider engagement declining — scribes getting fewer sessions per week
- Customer not responding to check-in emails within 72 hours
- Support tickets increasing without resolution
- Champion contact leaves the organization — relationship gap created
- Competitor name mentioned in any customer communication
Expansion Plays
- Provider expansion: Identify providers in the same organization not yet using Scribe-X. "Your colleagues at [org] are getting results — have you considered extending the program?"
- Service upgrade: Customers on Scribe-X Live may be candidates for Scribe-X Echo (Human+AI hybrid) — higher efficiency, lower long-term cost per note
- Location expansion: Multi-location health systems — if one site is working, make the case for system-wide rollout
- Referral ask: At peak satisfaction moments (post-positive review, post-milestone), ask for a warm introduction to peers at other organizations
Competitive Intelligence
How to position Scribe-X against every major competitor — updated June 2026
Head-to-Head Positioning Table
| Competitor | Category | Pricing | Their Pitch | Their Weakness | Our Win |
|---|---|---|---|---|---|
ScribeAmerica Human Scribe (Legacy) |
Largest traditional scribe company — 1,700+ clients, 15K+ employees | Custom / opaque | Scale and experience in the scribe market. Recently added Speke AI as a bolt-on ambient tool. | Scribes paid minimum wage — high turnover, inconsistent training. Management is "scattered" per employee reviews. Bolt-on AI is not integrated. No unified platform. | Purpose-built Human+AI platform (CIP). Adaptive AI + trained superusers. Proven outcomes data. Not a staffing agency with an app bolted on. |
DAX Copilot / Dragon Copilot Pure AI (Microsoft/Nuance) |
Enterprise ambient AI — largest Epic integration, 600+ organizations | $1,512/mo per provider after May 2026 price cut |
Deepest Epic integration. Microsoft-backed. 7 min saved per encounter (Microsoft-reported). Part of a broader Microsoft healthcare ecosystem. | Pure AI — no human oversight. JAMA 2026 data shows ambient tools underperform in RCTs. English and Spanish only (manual toggle). Expensive enterprise procurement process. 6+ months to implement. 70% report reduced burnout feelings — not elimination. | Human-in-the-loop catches what AI misses. Faster implementation. Full workflow (before/during/after). Proven 1.9x throughput — not just "time saved" claims. No Microsoft lock-in. |
DeepScribe Pure AI (Specialty Focus) |
Specialty-focused ambient AI — 98.8/100 KLAS 2025, enterprise-only | Enterprise / contact sales Est. $400–600/mo per provider |
Highest KLAS score in specialty ambulatory. Strong in oncology and cardiology. Bidirectional EHR sync with Epic, Athena, eClinicalWorks. | Enterprise-only, no self-serve trial. Pure AI — no human review layer. Pricing opacity. Sales process required before evaluation. No full-workflow platform. | Human+AI hybrid with transparent process. CIP covers full workflow, not just note capture. Faster time-to-value. Works in primary care, urgent care, FQHCs — not just specialty. |
Suki AI Pure AI (Voice-First) |
Voice-command workflow automation for healthcare enterprises | $299–$399/mo per provider | 80+ language detection. Voice-command EHR navigation. High mobile/voice rating. Strong with tech-comfortable clinicians. | Onboarding is among the longest in the market. "Bloated A&P sections" cited by clinician reviewers on Reddit. Pure AI — no human layer. Works best for voice-native providers, not all physician workflows. Less strong in primary care and FQHCs. | Faster to value. Human review catches AI errors. Proven FQHC and primary care outcomes. No voice-only dependency — works across all provider interaction styles. |
Freed.AI Consumer AI (Solo Practice) |
Solo practitioner consumer product — not enterprise | $39–$119/mo | Easiest onramp. Most affordable. Frequently recommended for solo practitioners on Reddit and r/medicine. No IT setup required. | Consumer product — not built for enterprise. No EHR integration at the org level. No human quality layer. Not viable for health systems, FQHCs, or multi-provider orgs. No account management or implementation support. | Enterprise-grade platform with full EHR integration, implementation support, and account management. Not a solo-practitioner SaaS app. Incomparable at the organizational level. |
Abridge Pure AI (Best in KLAS 2025/2026) |
Enterprise ambient AI — Best in KLAS 2025 and 2026 for Ambient AI | Enterprise contract | Top KLAS scores two years running. Strong Epic/multi-EHR balance. Patient engagement features. Used at major health systems. | Enterprise procurement only. Pure AI — no human oversight layer. Implementation complexity for non-Epic environments. Designed for large health systems, not smaller organizations or FQHCs. | Human+AI hybrid covers gaps pure AI misses. Works with community health, FQHCs, smaller multi-specialty groups. Human review for accuracy and compliance accountability. |
ScribeMD / ScribeEMR Human+AI Hybrid (Competitor) |
Virtual scribe service — Best in KLAS Virtual Scribe 2024/2025/2026 | Custom / contact sales | 3x consecutive KLAS winner for Virtual Scribe Service. Real-time EHR documentation. Claims strong outcomes for OB/GYN and orthopedics. | More limited platform footprint than Scribe-X. Less emphasis on adaptive AI layer. Less established in FQHC and community health segments. Narrower geographic reach. | CIP full-workflow platform (before/during/after). Proven FQHC outcomes. Adaptive AI that learns provider preferences. Stronger community health positioning. |
The JAMA 2026 Argument (Use Carefully)
The EHR Native Threat (2026)
Asset Library
Brand files, one-pagers, images, and Google Drive links — all indexed for humans and AI
Drag and drop files here
Images, PDFs, documents — or click to browse. Files will be staged for commit to GitHub via the Worker.
Google Drive Asset Index
Asset Tags Reference (for AI)
When referencing assets in prompts, use these category tags so Claude knows what type of asset to pull: logo · photography · one-pager · presentation · email-template · brand-guide
Copy Bank
Approved headlines, CTAs, and testimonials — click any item to copy
Approved Headlines
Approved CTAs
Approved Testimonials
"With Scribe-X Remote Medical Scribe service, I can engage my patients with my eyes consistently. I can read their face and they can see mine." — John Powell, MD, Evergreen Family Medicine (click to copy)
"Before I worked with a medical scribe service, there was a weight I'd carry on my back every night. Now, I don't have that weight on my shoulders. My headspace is at home, and I'm not stressed." — Dr. Greg Parker, MD, One Community Health (click to copy)
"Seeing patients and documenting was becoming very exhausting. But with a scribe and 11 patients, it's very manageable." — Dr. Danielle Desrochers, Kaiser (click to copy)
HubSpot Reference
Lifecycle stages, UTM conventions, workflow logic, and campaign standards
Lifecycle Stage Definitions
UTM Naming Conventions
- utm_source: hubspot · linkedin · google · direct · email
- utm_medium: email · cpc · organic · social · referral
- utm_campaign: pajama-time · kdm-ceo · kdm-cmo · kdm-cio · cip-upgrade · conference-[name]
- utm_content: hero-image · cta-primary · link-1 · link-2 (differentiates links within same email)
- Use lowercase, hyphens not underscores, in all UTM values
P2P Email Track Logic
- Cold contacts enter their KDM track based on job title field — CEO/CFO, CIO/COO, or CMO
- Contacts without a clear KDM match enter the broad blast track
- Track enrollment happens at contact creation or via manual list trigger in HubSpot
- Contacts who request a demo or click a demo CTA are unenrolled from nurture and routed to SDR
- Contacts who unsubscribe are suppressed from all sequences immediately
Key URLs
All important Scribe-X links in one indexed place
Website
- Homepagescribe-x.com
- Aboutscribe-x.com/about-us/
- Why Scribe-Xscribe-x.com/why-scribe-x/
- Solutionsscribe-x.com/solutions/
- Scribe-X Livescribe-x.com/solutions/real-time-remote-scribe/
- Scribe-X Echoscribe-x.com/solutions/hybrid-ai-scribes/
- Resourcesscribe-x.com/resources/
- Book a Demoscribe-x.com/book-a-meeting/
- Contactscribe-x.com/contact-us/
- Careersscribe-x.com/careers/
- Eventsscribe-x.com/events/
Campaigns
- CIP Upgrade Hubscribe-x.com/clinical-intelligence-platform-upgrade/
- Book with Torimeetings.hubspot.com/victoria12
Intelligence Hub
- Hub (Human)brand-brain.pages.dev
- Context File (AI)brand-brain.pages.dev/claude-context.txt
- Asset Manifestbrand-brain.pages.dev/assets.json
- GitHub Repogithub.com/scribe-x-llc/brand-brain
- Worker APIbrand-brain-updater.marketing-e6d.workers.dev/
Social
- LinkedIn (Company)linkedin.com/company/scribe-x-llc
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